If you want to keep your admin team / recruitment team busy you should ask them to perform a very simple exercise and see what the professional backgrounds of all your carers are from.
There’s a simple reason for this and that is to show what sectors you are most likely to attract new staff from. This will allow you to consider a more targeted recruitment approach to reach out to high converting demographics.
If you do this exercise you will probably come across the following sectors as the most common: Retail, Health & Beauty, Warehouses, Farming, Nurseries and Teach Assistants.
We have found that Teaching Assistants tend to make particularly good carers – keep an eye out for them!
If you would like to know how to take a more targeted approach to reach these demographics – pease get in touch!